
Programmatic SEO tools
Programmatic SEO tools have taken stage since 2023 and the LLM / ChatGPT / AI craze. It is mind-boggling at times what’s being created, though we know at SEO Savages that the #1 outcome of all this is going to be a tsunami wave of spam and bullshit content filling the internet, social networks and social media. As if we haven’t had enough..
The best way to go about programmatic SEO in this environment is to focus on quality. This post is meant to help you prep to scale their content and organic traffic in 2025 and beyond.
Our comprehensive analysis covers 20+ leading solutions, tools and resources (and we’ll keep on growing this list over time and updating it!) – from enterprise platforms like SEMrush and Ahrefs to specialized tools for content automation, technical optimization, and link building. Identify the right tools to amplify your SEO efforts, and if you’re in need of some creative, at scale savage help – get in touch.
List of SEO tools
SEMRush
https://www.semrush.com/
SEMRush is a comprehensive all-in-one digital marketing platform that combines SEO, content marketing, competitor analysis, PPC, and social media tools.
Best for: SEMRush excels at competitive analysis and keyword research, providing detailed insights into competitors’ strategies while offering actionable data for organic search campaigns.
Ahrefs
https://ahrefs.com/
Ahrefs is a robust SEO toolset for keyword research, backlink analysis, and content strategy. Its site explorer and rank tracker are highly favored by SEO professionals.
Best for: Ahrefs is perfect for backlink audits, competitor research, and discovering content opportunities that rank well in search engines.
SparkToro
https://sparktoro.com/
SparkToro is an audience intelligence platform that helps businesses identify where their target audience spends time online and what they engage with.
Best for: SparkToro is ideal for understanding audience preferences, behaviors, and the channels they use, making it a go-to tool for marketers and content strategists.
Screaming Frog
https://www.screamingfrog.co.uk/
Screaming Frog is a website crawler that helps identify technical SEO issues, including broken links, duplicate content, and meta data optimization.
Best for: Screaming Frog is perfect for in-depth technical audits and on-page SEO analysis.
Backlink Manager
https://backlinkmanager.io/
Backlink Manager is a specialized tool for managing and tracking your backlinks. It simplifies the process of monitoring link health and building outreach campaigns.
Best for: Backlink Manager is ideal for agencies and businesses focused on growing and managing high-quality backlink profiles.
Positional
https://www.positional.com/
Positional is an SEO platform that emphasizes content optimization and tracking keyword performance to boost rankings effectively.
Best for: Positional is great for tracking keyword performance and content improvements, making it a strong fit for content-driven SEO strategies.
SimilarWeb
https://similarweb.com/
SimilarWeb offers detailed web analytics and market insights, including traffic sources, audience behavior, and competitive benchmarking.
Best for: SimilarWeb is perfect for competitive analysis and understanding market trends for digital strategy refinement.
Zapier
https://zapier.com/
Zapier is an automation tool that connects apps and workflows, allowing users to streamline repetitive tasks without coding.
Best for: Zapier is ideal for automating SEO reporting, data integration, and workflow management.
WordPress
https://wordpress.org/download/
WordPress is a popular content management system (CMS) that powers millions of websites globally, offering flexibility and customization for content creation.
Best for: WordPress is perfect for bloggers, businesses, and developers seeking a versatile platform to create and manage content-rich websites.
Google Sheets
https://workspace.google.com/products/sheets/
Google Sheets is a cloud-based spreadsheet tool that enables real-time collaboration and data analysis.
Best for: Google Sheets is excellent for SEO data analysis, keyword tracking, and reporting.
Airtable
https://www.airtable.com/
Airtable is a flexible collaboration platform that combines the simplicity of spreadsheets with the power of databases.
Best for: Airtable is great for managing SEO campaigns, content calendars, and data organization at scale.
Keyword Chef
https://keywordchef.com/
Keyword Chef is a niche keyword research tool that focuses on finding low-competition, high-value search terms.
Best for: Keyword Chef is perfect for bloggers and marketers targeting underserved long-tail keywords.
ChatGPT (OpenAI)
https://chatgpt.com/
ChatGPT is an AI-powered conversational assistant that can assist with content creation, brainstorming, and SEO strategy.
Best for: ChatGPT is ideal for generating content ideas, optimizing on-page copy, and enhancing user experience with AI-driven solutions.
Claude (Anthropic)
https://claude.ai/
Claude is an advanced AI assistant designed for nuanced content creation and collaborative projects.
Best for: Claude is perfect for long-form content creation and offering context-rich insights for SEO strategies.
Byword AI
https://byword.ai/
Byword AI automates the creation of SEO-optimized articles at scale, leveraging AI for efficiency.
Best for: Byword AI is excellent for programmatic SEO and scaling content for long-tail keyword targeting.
Majestic
https://majestic.com/
Majestic is a specialized backlink analysis tool that focuses on link intelligence and domain authority metrics.
Best for: Majestic is ideal for evaluating link-building opportunities and conducting competitive backlink analysis.
RhinoRank
https://www.rhinorank.io/
RhinoRank offers link-building services, including guest posts and curated link placements, to boost domain authority.
Best for: RhinoRank is great for acquiring high-quality backlinks to improve organic rankings.
Lemonet
https://lemonet.com/
Lemonet is a link-building platform focused on connecting publishers and advertisers for mutually beneficial collaborations.
Best for: Lemonet is perfect for monetizing or acquiring niche-specific links for SEO gains. They’re a new tool and they’re doing things the right way.
SEO Notebook
https://seonotebook.com/
SEO Notebook is a curated collection of actionable SEO tips and strategies shared weekly.
Best for: SEO Notebook is perfect for staying updated with innovative SEO tactics and insights, and a great agency as well!
SEO Herald
https://searchherald.com/
SEO Herald is a news platform covering the latest trends, updates, and insights in the SEO world.
Best for: SEO Herald is great for staying informed about algorithm changes, industry trends, and SEO best practices. We’ve bookmarked it and check it often.
How to evaluate these various programmatic SEO tools
Performance
- Measure real time savings and SEO improvements
- Track content generation speed and ranking gains
- Test automation accuracy across large page volumes
Usability
- Evaluate interface design and learning curve
- Assess workflow efficiency for both experts and beginners
- Look for clear data visualization
Technical Integration
- Check compatibility with major CMS platforms
- Verify seamless connection with analytics tools
- Assess API quality and documentation
Cost Analysis
- Compare pricing tiers and scalability
- Identify hidden costs and implementation expenses
- Calculate ROI potential for different business sizes
Support Quality
- Test response times and solution effectiveness
- Review self-service documentation
- Evaluate expertise of support team