credentials
- MBA, Stanford Graduate School of Business
- BSc, London School of Economics (LSE)
- Built enterprise and state GTM and account-based marketing early at OpenGov
- Co-founder and CEO of Gyfted (1.2M organic users a year)
- Former Head of Business Development, Aegis Custody
- Former policy adviser to the Office of the President of Poland; co-created the country’s first R&D tax credit
leans towards
- SEO research: keyword, SERP and competitor data before anything gets built
- Positioning and go-to-market: which buyers, which searches, which pages
- Programmatic SEO strategy, and tying the plan to pipeline and your board numbers
Around here: Bobby K. 15+ years across data, SaaS, product, ABM, SEO, sales and BD.